Tag: saving ideas

Ralf HallerRalf Haller December 15, 2010

Book review: “buy-in, saving your good idea from getting shot down”

I just finished reading this book and can recommend it. What the two authors (John P. Kotter, a well-known Harvard Professor of Leadership and Lorne A. Whitehead, entrepreneur and Leader of Education Innovation at the University of British Columbia) write about is a practical guide on how to prepare for fair or unfair attacks against your ideas.

Armed with this book you should be able to convince and ultimately get support for your ideas in companies or any other organization that you try to get something new decided on.

The book mentions 24 attacks and how to respond to them. Also it provides you with an overall strategy on saving your good idea.

In case you simply trust the authors wisdom and are also in a hurry to apply it to your case you can go to this website and check your case against the list of 24 attacks.

While you can also read the book cover to cover it is more practically used as a quick reference book whenever you are in need. I also recommend it in sales and business development to prepare against some of the often silly arguments that are frequently used to get rid of you instead of openly listening first and only then deciding.