Tag: idea creation techniques

Ralf HallerRalf Haller August 24, 2010

Innovation Management and Idea Creation books

The following list of books is what we read and can recommend. Each of them has a different focus and intentions:

Innovation, Kreativitaet und Ideenfindung (Helmut Schlicksupp)

This book is a must-read for everyone interested in obtaining an overview and practical guide to idea creation methodologies. The language is very precise and makes this book easy to read. The author shows with this book a lot of competency. Helmut Schlicksupp ceased away beginning of 2010, way too young. He seems to me one of the major contributors to this subject and being recognized also internationally as I could read about him in books published in the US e.g.

Innovationsmanagement, Die 6 Phasen von der Idee zur Umsetzung

This book is in German too. It is a good, brief summary of many other books that I have read but does a good job with it. It shows a six phase innovation management process in a simple and straight forward way. Its focus is on phase 3 “Grobkonzept” which has 60 pages alone of the 150 page total. Idea creation (phase 2) and market entry (phase 6) are quite short which is a bit surprising since these are the most challenging phases in my practical experience as a product and business development manager. You can also see that the book was written by innovation management consultants who give many tips on how to run innovation management workshops using these methodologies in companies.

The innovator’s toolkit – 50+ Techniques for Predictable and Sustainable Organic Growth

Very nicely illustrated book that contains all the major techniques one would need in practical assignments and many more. The book is a US style textbook and as such a pleasure to read. Something I never understood why students in the US can enjoy so much better quality literature compared to their e.g. German student colleagues at German universities. I was once told that the reason for that is that in the US assistant professors have to also make money with book writing and selling since they are not as well paid as in Europe. That then means that they need to think about how to best present, explain and illustrate to attract many student buyers. I wish we would have had that system when I was a student long time ago…

Ralf HallerRalf Haller July 26, 2010

Did you know: Breakthrough business ideas are found in spare time only

Just came across this interesting – but not totally surprising  - survey result from a study undertaken byKienbaum: of 524 valuable ideas that were created in the companies surveyed, 95 (18%) were so called breakthrough ideas. Of these 95 breakthrough ideas, only 5% originated within the companies. 10% were found in spare time while together with others and 85% (!) in spare time while alone.

The question that naturally arises is: how do companies encourage or enable employees to submit ideas like this when the vast majority come up in spare time? Or one could also ask if you can improve the ratio of breakthrough ideas found at work by offering better facilities or special incentives? What comes to mind here of course right away is Google who not only provide their employees with nice working environments but also grant them one day per week to work on their own ideas.

Another – also cheaper – way to solve this challenge would be to offer access to idea creation tools from remote and via mobiles as well.